Jun 18, 2022
In Fashion Forum
Raise brand awareness with coveted young Coinbase User List consumer groups, the marketer is clearly pushing to diversify its digital media bets. The brand has tapped a team of influencers to star in the “e.l.f. the hauls” Triller music videos, including Coinbase User List Loren Gray, Michael Le, and the Bad Wiggies, which might help it connect with young audiences who would rather receive messages from content creators than celebrity spokespeople. The videos feature holiday kits E.l.f. is selling through its web shop and exclusively in-stores at Target. Triller has a fraction of TikTok’s user base, and its self-reported audience size has been contested, Per a recent report by Business Insider. Coinbase User List But Triller may be able to sidestep controversy if it continues to snag more buy-in from brands that can lend it greater credibility and revenue potential. NYX Professional Makeup, an E.l.f. competitor that also has a heavy TikTok presence, plans to roll out a campaign Wednesday that will feature a Coinbase User List Triller component, including a livestreamed concert, Glossy reported. Pepsi earlier this month announced it would sponsor a virtual hip-hop competition on Triller hosted by the artist Fat Joe. The “Your Wildest Dreams” contest runs through Dec. 15 and will grant the winner a spot in a Coinbase User List Wild Cherry Pepsi commercial set to air next year. Influencers, too, are paying more attention to the app. Charli D’Amelio, who is the most popular TikTok creator with an audience of 102.4 million followers, joined Triller in September. E.l.f. is running other digital experiments as part of its bid to court Gen Z beauty buyers. The company last month unveiled a partnership with Kathleen Belsten, a Twitch gaming streamer and social media personality who goes by the name Loserfruit and commands millions of followers. With the tie-up, E.l.f. is looking to tap into a gamer market it views as underserved by cosmetics brands, including male followers of Loserfruit.