Scroll down to the bottom of the page and you can quickly see how much of your ad spend went to converting search terms and what percentage was wasted. When we ran this analysis for this client, it quickly became clear why their ad campaigns were struggling. In our 90-day date range, they had spent $147,000 on search terms that didn’t convert. $147,000. Almost $50,000 a month. All for nothing. Is it any wonder that they couldn’t get their campaigns to work? A huge chunk of their budget was being completely wasted! It was like they were asking their paid search account to win an Olympic sprint with both legs tied together.
When we brought this up to the soon-to-be whatsapp database client, it was like watching the lights come on. All of a sudden, everything made sense. And, to be honest, this is a fairly common experience. After auditing countless paid search accounts, we’ve seen this sort of thing countless times. Sometimes it’s the Search Terms report and sometimes it’s something else entirely, but when you step back, take a look at the big picture and follow the trends, people’s gut instincts are usually right.
More often than not, if you feel like your paid search account isn’t performing the way it should be, you’re probably on to something. It may take some digging, but the truth is out there. You just have to be methodical about chasing it down. Your turn Now, if you’ve gotten to the end of this article and you’re thinking, “That’s a cool story, but I don’t have the knowledge or experience to track all of that down on my own”don’t worry, we’ve got you covered. If you’d like, we’d be happy to audit your paid search account for free. No charge, no obligation.