Now that we've gone through the process of ideating, creating, and promoting link-worthy pages, let's look at a real-life example of how this strategy can impact your converting Industry Email List pages' visibility. This project was for an e-commerce client who wanted to improve US keyword rankings for key terms associated with their core services. Since the Industry Email List client's target pages were lower funnel pages (not highly linked), we created a guide to safe online shopping that would appeal to a large but relevant audience, and an internal link to their pages of goal.
The strategy paid off, as the resource quickly gained relevant links (more than 10 in the first two months) and began to Industry Email List influence the rankings of the Industry Email List client's converting pages. In just three months, the client saw the following movement for their primary mandate: Main keyword (most competitive): higher position (on the first page) Secondary keyword: up to 24 positions (from page four to page two) Tertiary keyword: up to 11 positions (from page two to page one) These are conversion-oriented keywords that lead directly to increased revenue,
And these types of gains would not have been possible without the link equity achieved through the resource we created. Again, it's not impossible to Industry Email List secure links to bottom-of-funnel pages, but it's very difficult to scale link acquisition for those pages to a level that moves the needle. However, top-of-funnel resources can sustainably earn links, and through internal linking, you can leverage those resources to improve your bottom-of-funnel Industry Email List pages. Every page on your site should have a purpose, and if you're strategic, your pages can support each other and your overall business goals.